Imagine this – You’re watching tv, an advert comes on about womens period products, no information or true to life representation of a real period is being shared, and said period products are being tested and tried on our screens using a blue liquid. This is reality!!! We see this time and time again on our screens and sadly its become whats normal!! I remember as a kid I’d see adverts like the one described and I’d always think ‘why are they using a blue liquid? my mums isn’t blue!’ until one day I wouldn’t ask myself that question anymore because its what became normal! Over time and after watching hundreds of adverts feeding into the period stigma I started to believe that periods were a topic we should never talk about. I felt embarrassed that every month I’d bleed for 7 days, I felt embarrassed buying sanitary products at the shop, I felt embarrassed discussing anything period related with my doctor, I felt like I wanted to die if I had a little leak at my friends house, the list goes on. I was programmed by what I saw on my TV and led to believe the lies that surround periods still today!! You’ll know by reading my post on period positivity that my stance has changed, I’m now really proud to discuss all things menstruation and thats why I’m so excited about Bodyform’s #bloodnormal campaign!
Bodyform are challenging perceptions in their new #bloodnormal campaign, aiming to show periods realistically in advertising for the VERY FIRST TIME! The advert shows realistic scenarios such as a young lad buying sanitary products from the shop and a women in the shower with blood running down her leg – Both of which are perfectly normal period scenarios. The ad also shows a sanitary pad demonstration using realistic red liquid instead of the silly blue stuff we usually see! You can watch the 20 second video below.
The new Bodyform ad hopes to be instrumental in leading positive period conversations and breaking the taboo surrounding menstruation. This will be beneficial to both men and women in my opinion as I think its not only important for women to feel comfortable about their periods, but its equally as important to have men understand that periods are not disgusting, they’re normal and harmless and they’re a significant part of life! Bodyform are even going a step further in order to tackle the period taboo with creating free bespoke educational classes in schools. These lessons will also tackle issues associated with mental health and self esteem since both are effected in women by the severe lack of realistic respresentaion we see of periods day in, day out!
Nadia Mendoza from The Self Esteem Team that will be going into schools sums it up perfectly – “The use of blue liquid to represent blood can be damaging. It not only suggests that period blood is unsightly, shameful and something that should live firmly behind closed doors, it also paints a wholly unrealistic picture for young girls who are yet to start their periods. Starting your period for the first time is hard enough without the fear associated with the unexpected sight of blood. It’s scary. Its unsettling and its unnecessary. Showing true to life representation of period blood might seem like a small step, but its one that will be hugely beneficial in helping a new generation of young women to understand that periods are nothing to be ashamed of.”
As a mother of two sons I have made a vow to teach them all about periods. I want my boys to understand them and recognise they’re nothing for anyone to be embarrassed by and that they should never make anyone feel that way. I don’t want my sons to be a part of the problem by allowing them to believe that the social stigmas surrounding menstruation are correct! I stand with Bodyform and their #bloodnormal campaign, I feel so passionate about it and I believe its a much needed start in correcting how periods are and have been portrayed for too long!
*This is in collaboration with Bodyform