#Bloodnormal – Periods are normal. Showing them should be too! 

Imagine this – You’re watching tv, an advert comes on about womens period products, no information or true to life representation of a real period is being shared, and said period products are being tested and tried on our screens using a blue liquid. This is reality!!! We see this time and time again on our screens and sadly its become whats normal!! I remember as a kid I’d see adverts like the one described and I’d always think ‘why are they using a blue liquid? my mums isn’t blue!’ until one day I wouldn’t ask myself that question anymore because its what became normal! Over time and after watching hundreds of adverts feeding into the period stigma I started to believe that periods were a topic we should never talk about. I felt embarrassed that every month I’d bleed for 7 days, I felt embarrassed buying sanitary products at the shop, I felt embarrassed discussing anything period related with my doctor, I felt like I wanted to die if I had a little leak at my friends house, the list goes on. I was programmed by what I saw on my TV and led to believe the lies that surround periods still today!! You’ll know by reading my post on period positivity that my stance has changed, I’m now really proud to discuss all things menstruation and thats why I’m so excited about Bodyform’s #bloodnormal campaign!

Bodyform are challenging perceptions in their new #bloodnormal campaign, aiming to show periods realistically in advertising for the VERY FIRST TIME! The advert shows realistic scenarios such as a young lad buying sanitary products from the shop and a women in the shower with blood running down her leg – Both of which are perfectly normal period scenarios. The ad also shows a sanitary pad demonstration using realistic red liquid instead of the silly blue stuff we usually see! You can watch the 20 second video below.

The new Bodyform ad hopes to be instrumental in leading positive period conversations and breaking the taboo surrounding menstruation. This will be beneficial to both men and women in my opinion as I think its not only important for women to feel comfortable about their periods, but its equally as important to have men understand that periods are not disgusting, they’re normal and harmless and they’re a significant part of life! Bodyform are even going a step further in order to tackle the period taboo with creating free bespoke educational classes in schools. These lessons will also tackle issues associated with mental health and self esteem since both are effected in women by the severe lack of realistic respresentaion we see of periods day in, day out!

Nadia Mendoza from The Self Esteem Team that will be going into schools sums it up perfectly“The use of blue liquid to represent blood can be damaging. It not only suggests that period blood is unsightly, shameful and something that should live firmly behind closed doors, it also paints a wholly unrealistic picture for young girls who are yet to start their periods. Starting your period for the first time is hard enough without the fear associated with the unexpected sight of blood. It’s scary. Its unsettling and its unnecessary. Showing true to life representation of period blood might seem like a small step, but its one that will be hugely beneficial in helping a new generation of young women to understand that periods are nothing to be ashamed of.”

As a mother of two sons I have made a vow to teach them all about periods. I want my boys to understand them and recognise they’re nothing for anyone to be embarrassed by and that they should never make anyone feel that way. I don’t want my sons to be a part of the problem by allowing them to believe that the social stigmas surrounding menstruation are correct! I stand with Bodyform and their #bloodnormal campaign, I feel so passionate about it and I believe its a much needed start in correcting how periods are and have been portrayed for too long!

You can also help break the taboo too by breaking the silence online using #bloodnormal on Facebook, Twitter and Instagram!


*This is in collaboration with Bodyform


  1. Becca Talbot November 7, 2017 / 1:51 pm

    As a girl (obviously) I couldn’t agree with this more!! What a great campaign for Bodyform 🙂 and I’m so happy to hear that you’ll be educating your sons about periods, as that will really help break the stigma attached to them from a male perspective 🙂 x

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:35 pm

      So pleased you enjoyed the read!! The new campaign is amazing I’m all for it! I totally believe it’s important that guys know about periods too it’s our job to create an understanding about them and break away from the negative stigma!

  2. Laura November 7, 2017 / 2:28 pm

    I’ve also written a post about it! for something as normal and natural, I can’t believe we’ve let it go this far with all the taboos and blue liquid ads etc… Time for a change now and never looking back!
    and you’re right, it’s not just about educating the girls, but also the buys.


    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:36 pm

      Oh that’s so awesome!! I’ll go have a read of yours too! It’s such a great concept and a great start in changing minds!! Hopefully leading to a more positive future!

  3. five little doves November 7, 2017 / 6:54 pm

    I always thought it was crazy that they used blue for blood, it’s such a strange thing to do and doesn’t help to normalise periods whatsoever! I love that Bodyform are doing this campaign, go them!

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:38 pm

      Right??? It seems as though it’s an ad for laundry detergent or something, definitely not a real representation of a real period!! I’m so happy with Bodyform wanting to challenge and change the ‘norm’!

  4. Starlight and Stories November 7, 2017 / 8:29 pm

    What a great campaign. It is so important to get rid of the embarrassment girls feel.

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:39 pm

      Absolutely!!! As women ourselves we all need to talk about it and create positive change!

  5. Flavour Seeker November 7, 2017 / 9:21 pm

    Thanks for sharing, it’s a great and overdue campaign.

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:39 pm

      It very much is!!

  6. Ali - We Made This Life November 7, 2017 / 9:27 pm

    I love this campaign – periods are totally normal and should be presented as such. In fact I think it’s crazy that we need a campaign like this!

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:40 pm

      You’re absolutely right, we shouldn’t even need a campaign like this but such a positive thing for us all!

  7. Lilinha November 7, 2017 / 9:49 pm

    it is so important to break the silence and to understand that it is just one of the things that our body is able to produce! I believe it is all about embracing our bodies and everything that comes with it!

    • francescaferrarinelson@yahoo.co.uk November 7, 2017 / 11:43 pm

      Amen! I don’t think we’ll ever fully grasp just how amazing our bodies are, they do so much every second we are alive and totally multitasking too!! Periods are one of those things, sadly not everyone is as accepting of them but I’m hopeful that perceptions can be changed!

  8. lisa prince November 8, 2017 / 10:28 am

    being mum to 8 , i have no shame in telling anyone that we are very open about the body and how it works , to an extent obviously suitable to ages and what its about but when it comes to periods , my smallest children know all about them, i even have my teenager son go to the shops for the toiletries and he has done for years , no shame in it what so ever and my girls are not scared for the time coming

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:05 am

      Thats awesome!! Its really how it should be, no shame in menstruation!!

  9. Super Busy Mum November 8, 2017 / 12:25 pm

    This is such a great campaign! I have always been very open and honest about our body’s and it functions to my daughters – you have to be. I’ll never understand why people disguise it as something else when it’s just natural.

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:05 am

      Amazing and so you should be, its a totally normal aspect of life!

  10. melissa major November 8, 2017 / 12:50 pm

    I always wondered why they used blue blood, I am glad its more of the norm to use red. Periods aren’t something that need to be hidden away and not talked about.

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:06 am

      Right!! Its great that Bodyform are moving on from whats ‘normal’ in the media!

  11. Emily Leary November 8, 2017 / 4:20 pm

    I think it’s great to see more realism and honesty in anything that relates to something as simple as caring for the body. In this case, I’ve long thought that using blue liquid in ads has implied that menstrual blood is shameful and too unpleasant to be shown. But it’s totally natural. This is a great step forward.

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:07 am

      It definitely does suggest that so I’m really happy with Bodyform’s new movement!!

  12. Tanya November 8, 2017 / 10:49 pm

    What a great campaign! It’s insane that something so normal that happens to every woman across the globe is treated as a taboo still and the fact it ever was when it’s a way of life

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:07 am

      I know its really sad that thats the case but lets hope this is a start to a positive change!

  13. Jemma @ Celery and Cupcakes November 9, 2017 / 9:21 am

    Isn’t it strange how the blue liquid ads have become the norm? A great campaign by Bodyform 🙂

    • francescaferrarinelson@yahoo.co.uk November 13, 2017 / 11:08 am

      So great!!!

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